The wording asset is used within the financial departments and means the positive equivalent for the existing capital ( equity and liabilities).
But the real assets from the company i.e. the quality of the staff and the management skills, the capability of developing products and systems, the unique processing capability, the innovative CRM-system, the USP-story of the products are not rated in the right way.
Therefore all assets have to be identified and protected to gain the maximum company value! Assets are more than just the equity equivalent!